21 Julai, 2008

Jonathan Karp: The problem with the publishing industry

Satu artikel dalam Dallas Times yang sangat baik. Saya sendiri juga sering terperangkap menggunakan strategi klise yang beliau gariskan itu.

Satu perkara yang banyak penerbit perlu mula perhatikan ialah kesimpulan beliau;

Many categories of books will be subsumed by digital media. Reference publishing has already migrated online. Practical nonfiction will be next, winding up on Web sites that can easily update and disseminate visual and textual information. Readers of old-fashioned genre fiction will die off, and the next generation will have so many different entertainment options that it's hard to envision the same level of loyalty to brand-name formula fiction coming off the conveyor belt every year. The novelists who are truly novel will thrive; the rest will struggle.


Seterusnya, beliau menggariskan strategi untuk survival dapat dilaksanakan oleh penerbit;

publishers will be forced to invest in works of quality to maintain their niche. These books will be the one product that only they can deliver better than anyone else...begin to proclaim the virtues of research and development, the great engine of growth for business. For publishers, R&D means giving authors the resources to write the best books – works that will last, because the lasting books will, ultimately, be where the money is.

Untuk sampai ke tahap boleh membiayai R&D ini, penerbit tempatan terpaksa mencari model perniagaan baru atau mancari skala ekonomi yang lebih besar. Kalau kita melihat keadaan pasaran buku tempatan sekarang, skala ekonomi kita masih boleh dikatakan kecil.

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